News
The beginning of something special. We can’t stop thinking about our first ever event.Six months ago, we arrived in Sydney with the Virtues dream.Not knowing anyone. But just the belief and idea th...
Read more
It has never been a better time to lean into what makes you truly happy.
Ayo, These times feel like nothing we've seen before. From conversations with mates it's clear that right now, everything’s changing. The way people work. The way things are created. What the futur...
Read more
Hell yeah. The power of telling our story and through in person connections. Markets, pop ups, conversations, you guys relentlessly turning up to back us. This is what make's it all worth it. And h...
Read more
Ayo, Go grab one of your polyester tees and one of our cotton tees. Put them each on and tell me how they feel. If you don't know the difference have a look at what your buying. Read the labels, or...
Read more
Four months ago we left our careers to move to Sydney and build this brand. Sounds good on paper... But it got real, fast. Our website crashed.We had no way to ship to our UK and EU fam. We weren’t...
Read more
Something Ive never really done outside of conversations with you guys is really talk about how we design our garments. From the feeling - to a concept - to a physical garment. Now to clarify i hav...
Read more
Still digesting the weekend and what a moment it was for us. Thanks to everyone who came by, had a chat, checked out the collection, listened to our story
Read more
The Sera Tee - in the F1 paddock for the final race of the season.
Today marks one of the wildest moments in the Virtues journey so far. At the final race of the Formula 1 season, Pierre Gasly walked into the paddock wearing our Sera Tee. Styled clean, shot by pr...
Read more
Inspired by Austin: The Story Behind Our Latest Drop
Travel doesn’t always give answers - sometimes it just sharpens perspective. Austin reminded us why we build the way we do. Why we don’t rush drops. Why we let ideas sit until they make sense. Why ...
Read more
New Horizons: ‘Non Stare Dove Non Fiorisci’
Virtues has never been about clothing alone. From the beginning, it has been about recognising when it’s time to move and having the courage to follow that pull. 'Non stare dove non fiorisci' is mo...
Read more