We messed up

Four months ago we left our careers to move to Sydney and build this brand.

Sounds good on paper...

But it got real, fast.

Our website crashed.
We had no way to ship to our UK and EU fam. We weren’t even set up properly as a business here. And cash flow was tight, so restocking wasn’t an option.

Honestly, we were scared...

Long days figuring out things we had no idea about.
Domains. Logistics. Warehouses.

Trying to hold it together while everything felt like it was slipping.

But the main thing on our mind was this:

We had people back home supporting us from day one.
And we couldn’t let that fall apart.

So we made it work.

We rebuilt the entire site ourselves.
And somehow… it came out better than ever before.

Cleaner. Sharper. Feels like the brand finally caught up to the vision.

We found a way to ship back to the UK and EU, even if it costs us more than we can afford right now.
Because staying connected to the community matters more.

We registered the business here in Australia.
Then took it into the real world.

We hosted our launch weekend in Sydney. Met loads of people.
Saw the brand out there properly.
And had our biggest weekend to date.

Still just two brothers figuring it out.

But a lot closer than we were.

From a bedroom to 2 continents.

If you’ve been part of this, we appreciate it more than you know.