Skip to content

Cart

Your cart is empty

Article: We chose this for a reason

We chose this for a reason

We chose this for a reason

Ayo,

Go grab one of your polyester tees and one of our cotton tees.

Put them each on and tell me how they feel.

If you don't know the difference have a look at what your buying. Read the labels, or the product description.

We do everything with intention and this is such a big part of our beliefs. We want to give you guys stuff to wear that not only just looks good but fits and feels just as good as it is intended to.

Now that cotton tee you just put on, how much better does that feel than the nylon one? Feels amazing right.

There's so much surrounding what we eat, consume and surround ourselves with these days. But nobody talks about the clothes we wear, the fabrics we put on our skin all day without any thought.

Yeah we started with no idea too. But we've learnt these synthetic materials are not only so much cheaper to manufacture. The microplastics they produce seep into your skin without even knowing.

Most brands use Nylon and Polyseter for a reason. its cheap, they completey diregard the peoplke that are actually wearing it. Let alone its harmful impacts on health it just feels. We're not here to preach but we want to build something we genuinely believe is right.

Creating something that not only feels good to wear but soemthing that is actually good for you.

Its stands the test if time, and gets better with age. Thats what we design with in mind.

Read more

We messed up

We messed up

Four months ago we left our careers to move to Sydney and build this brand. Sounds good on paper... But it got real, fast. Our website crashed.We had no way to ship to our UK and EU fam. We weren’t...

Read more
Our biggest problem yet.

Our biggest problem yet.

Hell yeah. The power of telling our story and through in person connections. Markets, pop ups, conversations, you guys relentlessly turning up to back us. This is what make's it all worth it. And h...

Read more