Our biggest problem yet.
Hell yeah.
The power of telling our story and through in person connections. Markets, pop ups, conversations, you guys relentlessly turning up to back us. This is what make's it all worth it. And honestly the buzz and energy we left the weekend with is something we wish we could bottle up. Most importantly it's FIRED us up for so much more.
From booking a last minute event, sitting there the morning of it with our heads in our hands as the Sydney rain lashed it down. Doubt about any of it working out? Absolutely. But we were proved so wrong.
Fast forward a few hours we were left with no stock. A problem we once dreamt about at the start of last week.
This made it clear to us, the ability to showcase Virtues to people in real time, to hear the story, feel the garments, see the meaning of creating the things you wish existed. You guys will turn up and back this.
However what went on this Easter weekend is only a small part of the bigger picture.
Most stuff happens behind the scenes and in the daily stories written on this journey.
The late nights.
The decisions that don’t feel certain.
And then the moments like NOW where the dream feels more alive than ever.
That’s where this is really built.
That’s where Virtues actually lives.
We capture all of this over on our Youtube. The latest episode throws it back to our Launch week in Bondi. Two brothers, boxes of stock and an empty apartment in Bondi.
This was our story as we made the first leap in to the complete unknown... And yeah you guessed it. We're here on the other side with the community growing daily, new friends, new memories. Sydney showing up for us as we grow and learn.
