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Article: Sydney Launch Weekend

Sydney Launch Weekend

Sydney Launch Weekend

Still digesting the weekend and what a moment it was for us. Thanks to everyone who came by, had a chat, checked out the collection, listened to our story and supported us. Every single like, email sign up, share and purchase means more to us than you think. From two brothers building the brand in a bedroom we’ve launched on a new stage on the other side of the world successfully.

It’s been scary & challenging to say the least but speaking to new faces makes it all worth while. The last few months had been a steep learning curve for us. Moving from the uk over to Sydney posed more problems than we could have imagined. It almost feels as if we’ve relaunched the brand again! Sharing what the feeling means behind the brand and creating a new community makes it all worthwhile.

Feeling as inspired as ever we’ve had some big take ways from the weekend. Things that we can improve on and want to do in the future, mainly being more events with you guys and new people alike. To tell story’s to share concepts and inspire each other.

Oh and there will definitely be more coffee and scrolls…

See you then.

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The Sera Tee - in the F1 paddock for the final race of the season.

The Sera Tee - in the F1 paddock for the final race of the season.

Today marks one of the wildest moments in the Virtues journey so far. At the final race of the Formula 1 season, Pierre Gasly walked into the paddock wearing our Sera Tee.  Styled clean, shot by pr...

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Ideas to Real Life

Ideas to Real Life

Something Ive never really done outside of conversations with you guys is really talk about how we design our garments. From the feeling - to a concept - to a physical garment. Now to clarify i hav...

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