The Sera Tee - in the F1 paddock for the final race of the season.

Today marks one of the wildest moments in the Virtues journey so far.

At the final race of the Formula 1 season, Pierre Gasly walked into the paddock wearing our Sera Tee.  Styled clean, shot by pro photographers, and seen by millions.

We set out to create wild dreams and place Virtues on the biggest stage possible

For a brand that started in a bedroom, this moment hit differently.

From a Bedroom Brand to the World Stage

Virtues was never built with small ambitions. From day one, the goal was simple but bold - create pieces that could sit naturally anywhere in the world, without explanation.

Seeing the Sera Tee worn inside the F1 paddock wasn’t about validation. It was confirmation. That intention, patience, and belief can take ideas further than noise ever will.

This is what dreams are made of.

Only the Beginning

This moment comes just 18 months into the brand’s journey.

We’re grateful - but more than anything, we’re motivated. Motivated to keep building, refining, and pushing Virtues into places we once only imagined.

If this is what the early chapters look like, the next ones are only getting bigger.