Life doesn’t wait for you.
Our latest collection. Our biggest ever campaign. We put everything into levelling up for this one. Bringing together the full Virtues team we headed down to Wollongong to shoot 'Life doesn't wait for you'. Two trucks, the team and some of our wildest ideas to date. When we moved to Australia this was everything imagined. On the road capturing and creating memories we will remember forever.
With the help of Milu our cinematographer we brought our vision to life. Shooting the campaign video with the team in the bed of the truck as we drove across the Sea Cliff Bridge. From this to all the moments in between as we drove through the winding forest roads to off grid beaches and sunset lookouts. We captured all the behind the scenes and couldn't have been happier with the content that was to come. From ideas over coffee to actually seeing, feeling and experiencing this all in full with the team. That's what this has always been about.
This is what the story behind the campaign and collection. That leap of faith. The trust. The feeling deep down inside you. Even if it means leaving everything you once knew. Everything you thought you wanted. Because your greatest dreams and memories are on the other side. Check out the campaign video
